William Safire's Rules for Writers

  • Remember to never split an infinitive.
  • The passive voice should never be used.
  • Do not put statements in the negative form.
  • Verbs have to agree with their subjects.
  • Proofread carefully to see if you words out.
  • If you reread your work, you can find on rereading a great deal of repetition can be by rereading and editing.
  • A writer must not shift your point of view.
  • And don't start a sentence with a conjunction. (Remember, too, a preposition is a terrible word to end a sentence with.)
  • Don't overuse exclamation marks!!
  • Place pronouns as close as possible, especially in long sentences, as of 10 or more words, to their antecedents.
  • Writing carefully, dangling participles must be avoided.
  • If any word is improper at the end of a sentence, a linking verb is.
  • Take the bull by the hand and avoid mixing metaphors.
  • Avoid trendy locutions that sound flaky.
  • Everyone should be careful to use a singular pronoun with singular nouns in their writing.
  • Always pick on the correct idiom.
  • The adverb always follows the verb.
  • Last but not least, avoid cliches like the plague; seek viable alternatives.
  • Brawndo (Thirst Mutilator) is now a real brand. Along with Sex Panther (150% more awesome than any other cologne. Ever.)

    It happened because of an “Idiocracy” fan in Oakland named Pete Hottelet. A graphic designer with very particular pop-culture tastes, Hottelet has started a business devoted to bringing to life certain products from movies. His business is called Omni Consumer Products, a name borrowed from the fictional megacorporation in “Robocop.” In addition to Brawndo, Omni has acquired from Paramount the license to market Sex Panther, a made-up cologne from the Will Ferrell vehicle “Anchorman” (“150% More Awesome Than Any Other Cologne. Ever.”).

    via NYTimes